GoMetro has always been about providing the right transport data to the right user at the right moment through the channel. It’s a key deliverable in our mission to Improve the Way You Move.
Right Data, Right User, Right Moment, Right Channel.
For commuters, we have focussed on the mobile phone for the last 3 years, as that is the absolutely correct channel to reach on-the-go commuters with relevant and timely information on their transport location and any potential delays. GoMetro App has had more than 1,000,000 downloads – and has information on all major public transport in South Africa – including real-time line updates on 32 Metrorail rail lines.
We then built GoMapp – which is a free Android application for the collection of transport network data in any city – and tested it out by mapping all the minibus taxis in Cape Town – building the first Integrated Public Transport map to include the Minibus Taxi industry in the process. GoMapp has recently been used by a PhD student to map Kampala, Uganda – and it’s chaotic boda-boda network of informal transport.
So we have the ability to create amazing datasets of rich geospatial transport data of the most complex informal systems in the emerging world – but how do we ensure that the Right Channel is provided for the Right User to use the Right Data (our mapped data) at the Right Moment?