Happy Friday everyone!

The GoMetro team loves it when we are able to make a difference to people’s lives while getting on with our day jobs – and that’s just what happened when we took on the municipality of Rustenburg.

“As a supervisor of my taxi association, I was impressed,” said Refilwe Nemavhola, Deputy Chairperson at RULLDTA.

Just under a year ago, GoMetro signed up the Rustenburg municipality as a client, to use our data mapping skills and the power of modern technology – thanks, GoMetro Pro app – to change lives, bring safety to commuters and efficiency to drivers and even offer locals some much-needed employment.

The town’s taxi transit system has been surveyed, data collated and digitised by mobility-as-a-service company GoMetro by en-route survey tools and data collected via the widespread use of the GoMetro Pro app during trips by both drivers and passengers for some 2000 taxi minibuses, each travelling over 100 km per day on average. This GoMetro Pro real-time data helps cities, planners and operators to optimize their transport networks efficiently. The implicated value-add services of such data are numerous, such as third-party dataset import into a project environment, revenue and business value calculations for drivers and taxi bosses and a real-time license verification database for safer trips, to mention but a few.

A lot of work later, and the entire minibus taxi network of Rustenburg being digitised in under 6 months. All this made the operation the largest sample of informally-regulated transport ever collected globally.

Oh yes. Thanks to GoMetro, Rustenburg has made history by officially becoming the largest case study of informal transport to be mapped and regulated. In the world.

Even better, during this time, GoMetro CEO Justin Coetzee says over 120 local jobs were created within Rustenburg as the company used local, ordinary citizens as mappers to get local-tested, on-the-ground accuracy in their data.

“As a young female from Rustenburg, GoMetro training has made me interested in a traffic analysis type of career, which I did not think existed,” said Rustenburg resident Bonolo Sechele, a mapper from BAMTA who worked on the project.

“I was impressed with the level of enthusiasm that mappers showed in collecting data inside our vehicles without disturbing normal operations and our customers,” commented Nemavhola from RULLDTA.

“The mappers were trained to be competent in electronic data collection which can be used to enhance their CV for entry level jobs in Transport Engineering and Town Planning,” added Nathi Shabalala, GoMetro’s technical supervisor on the ground for the Rustenburg project and GoMetro Gauteng Regional Manager.

The implications of the successful completion of this project are significant for data mapping in Africa. According to Coetzee, GoMetro could roll out the same model in several impoverished and/or overpopulated areas in the rest of Africa to bring people elsewhere the same transport efficiency and employment opportunity that was brought to Rustenburg.

The GoMetro Rustenburg project is scheduled to end in September, less than a month from now. Great job, GoMetro staff! And great job Rustenburg!

Have great weekends, all. If you’re going to Rustenburg, we’ve got you covered…